Laser Focused
Botox and fillers are well-known by this point, but what treatment is on everyone’s lips (and faces) these days? Laser facials—non-invasive treatments that use targeted light energy to address everything from breakouts and redness to pigmentation and early signs of aging— have become one of the most sought-after treatments in aesthetics. And the proof is in how much people are spending. The global aesthetic lasers market was valued at $1.6 billion in 2024 and is projected to hit $4 billion by 2030, and the momentum shows no signs of slowing. Non-surgical aesthetic treatments are growing far faster than traditional cosmetic surgery (up 14% overall, with non-invasive procedures rising 23%). Visible results, minimal recovery time, and treatments that fit into a packed schedule make them an easier commitment that more and more people are opting into.
We asked Dr. Roberta Del Campo, Chief Medical Officer at Skin Laundry and board-certified dermatologist, to break down what's driving the boom and what to actually expect from these treatments. "People are increasingly busy and overwhelmed," she said. "They want treatments that are effective, efficient, and fit into real life."
Part of what's fueling the shift, she explains, is a broader cultural move toward skin longevity over quick fixes. "There's been a shift toward long-term skin health. People are looking for preventative, consistency-driven treatments rather than one-time fixes—and that's exactly where laser facials shine." The treatments work by stimulating collagen production beneath the skin's surface, addressing texture, pigmentation, and firmness cumulatively over time.
Del Campo compares the commitment to laser facials to going to the gym; a single session can show results, but the most meaningful changes come with consistency. For anyone just starting out, her advice is to think of the first treatment as the beginning of an ongoing relationship with your skin and to choose a provider who prioritizes safety, personalization, and honest feedback above all else.
The takeaway? Invest in your skin the way you invest in everything else that matters—consistently, thoughtfully, and with the long game in mind.
