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MAY 5, 2026 |
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In this edition: |
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TOP STORY |
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Consumers are drowning in irrelevant advertising, but AI is helping marketers identify high-intent moments where ads feel additive rather than disruptive, particularly when shoppers are completing purchases online. |
"The big challenge is that consumers are over inundated with irrelevant content," said Ashley Firmstone, senior vice president of Rokt ads at Rokt, on a recent episode of "Behind the Numbers." "When it doesn't feel additive to what someone is doing or it doesn't feel true to who that person is, it can be disruptive." |
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IN THE NEWS |
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Paramount’s Q1 TV media struggles strengthen case for WBD deal. The company reported modest revenue growth of 2% YoY in Q1 2026, a marked improvement from the 6% decline recorded in the year-ago quarter. |
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Pinterest looks to prove itself as a multichannel marketing force after Q1. We forecast that Pinterest will reach a 10% share of digital buyers in 2027 as it doubles down on showing that it goes beyond discovery to driving purchases. |
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Uber Ads is on the upswing, powered by data-rich insights and high Gen Z engagement. The company offers marketers data-rich insights on how people “move, dine, travel, and order” through Uber Intelligence. |
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EMARKETER SUMMIT |
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Every question facing ad buyers in 2026 gets worked on May 14 at City Winery NYC. |
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The latest Spring advertising forecasts? ✅ |
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AI perspectives with Bayer, Mondelez, and Seer Interactive? ✅ |
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CTV’s after the Upfronts with Hershey, Haleon, and M+C Saatchi Performance? ✅ |
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Commerce media trends with Newell Brands, Horizon Commerce, Chobani, and Ferrero? ✅ |
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Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau? ✅ |
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Seats are going fast. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers. |
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“As AI shopping becomes more conversational, the differentiation won’t be the interface, it will be how well the technology understands the human behind the prompt,” said Crystal Foote, founder and head of partnerships at Digital Culture Group. |
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QUIZ |
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Which AI platform led in customer satisfaction in ACSI’s inaugural ranking? |
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A) Microsoft’s Copilot B) Google’s Gemini C) OpenAI’s ChatGPT D) Anthropic’s Claude |
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