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MAY 5, 2026 |
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In this edition: |
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TOP STORY |
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The big role that youth sports plays in the lives of many US families gives retailers a unique chance to connect with shoppers. |
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During sports seasons and tournaments, many parents are making purchase decisions based on what their kids need to play, including categories beyond equipment, like snacks, dining, travel and automobiles, a survey by EMARKETER and Dick’s Sporting Goods found. |
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IN THE NEWS |
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Amazon debuts Supply Chain Services, echoing its AWS strategy with logistics. The offering provides access to Amazon’s freight, distribution, fulfillment, and parcel shipping capabilities. |
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As some companies scale back DEI, Apple doubles down with 2026 Pride Collection. Apple launched its 2026 Pride Collection, including a $49 Apple Watch Pride Edition Sport Loop, a Pride Luminance watch face, and updated iPhone and iPad wallpapers. |
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Amazon Business adds fresh groceries, doubling down on a proven growth driver. Amazon Business is expanding into perishable groceries—such as dairy, produce, and baked goods—through its same-day delivery service in more than 2,300 US cities and towns. |
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EMARKETER SUMMIT |
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Every question moving 2026 ad dollars gets worked on May 14 at City Winery NYC |
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Commerce media trends with Newell Brands, Horizon Commerce, Chobani, and Ferrero? ✅ |
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Spring ad forecasts from Sarah Marzano? ✅ |
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CTV post-Upfronts with Hershey, Haleon, and M+C Saatchi Performance? ✅ |
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AI's next move with Bayer, Modelez, and Seer Interactive? ✅ |
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Fireside chats with NBC Universal's Mark Marshall and Digitas' Liane Nadeau? ✅ |
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Seats are filling. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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Audience skepticism around product promotion has encouraged creators and brands to consider new business structures. Instead of working with Brooklyn Dumpling Shop on a series of sponsored posts, food critic creator Keith Lee just joined the brand as an investor in a multi-year partnership. |
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QUIZ |
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Which of the following brands is centering ASMR and tactile fidgets in its latest campaign? |
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A) American Girl B) Build-A-Bear C) Claire’s D) Hot Topic |
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