Hi Pawe?,
Over the past two months, we covered authority signals and technical foundations. The building blocks AI needs to trust your brand and find your site.
This month, we are zooming in on a specific opportunity: local search.
AI is now part of how people discover local businesses. When someone asks an AI tool to recommend a plumber, a law firm, or a restaurant, the answer is not pulled from ads. It is assembled from trust signals across the web.
That means the way local businesses get discovered is expanding. The Google Map Pack still matters. But there is now a parallel channel where AI is recommending businesses based on reviews, citations, content, and authority signals.
If you serve a local market or work with clients who do, this shift is worth paying attention to.
Some local businesses are already showing up in AI answers. Most are not. The difference is usually not the quality of service. It is whether the right signals exist for AI to find and trust them.
This month, we will break down what those signals are and how to build them.
