CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which...

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Tuesday, May 5, 2026

Marketing Dive

How Qualcomm is building an iconic consumer brand for the AI era

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

Digiday

The state of generative AI in the creator economy

As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic …

CMSWire

Does the Return of Google Data Studio Signal the End of Analytics Silos?

Google’s Data Studio revival hints at a bigger shift: analytics, AI and action are converging into one platform—leaving siloed tools behind.Continue reading...

Search Engine Roundtable

Ask.com Shut Down After Almost 30 Years

IAC, the owners of Ask.com, have decided to get out of the search business and shut down one of the oldest and most legendary search engines of all time - Ask.com, formerly Ask Jeeves.

Digiday

Media Buying Briefing: Rival trade bodies emerge to contend programmatic's future

The introduction of agentic media planning and buying tools has brought programmatic advertising to a crossroads. But efforts to unite the media and …

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing Dive

Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts

The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.

Social Media Today

Instagram tests option to swap out text in someone else’s Reels

An explainer article appeared and then disappeared in the app’s Help Center, suggesting this feature is still a work in progress.

Seth's Blog

Trained equanimity and a bias toward action

Seth Godin's Blog on marketing, tribes and respect

Search Engine Roundtable

Google Search Console Fixed The 50 Week Data Logging Issue

A month ago, Google posted that between the dates of May 13, 2025 through April 27, 2026, just about 50 weeks, there was a "logging error prevented Search Console from accurately reporting impressions."

Adweek

For Creator-Led Campaigns, Authenticity Starts Before the Shoot

This post was created in partnership with Collectively Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring, and whatever breaks before lunch. […]

Adweek

AI Is Bringing Retail Media Closer to the Sale

This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]

Social Media Today