Hi there,

New research from EMARKETER and DICK’s Media shows that sports families:

• Make frequent, unplanned purchases driven by game-day needs
• Influence not just their own decisions but those of their teams and broader sports communities
• Prioritize brands that actively support youth sports

What else did 417 sports families tell us? Get the data you need to sharpen your marketing playbook in our new report, “Spending From the Sidelines: How Youth Sports Fuels Household Purchases.” Available now.

Best,
EMARKETER 

Created in partnership with DICK’S Media.