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Hey!
After cleaning up the technical side, things started to improve.
Pages were easier to crawl. Content was being picked up more consistently. There were signs of progress.
But it still wasn’t building the way it should.
Some pages gained traction. Others didn’t move at all.
That’s when the next issue became clear.
It wasn’t about how much content existed.
It was about how well that content aligned with what people were actually searching for.
Some pages were built around topics that felt relevant, but didn’t match the intent behind real searches. Others targeted keywords without fully considering how those searches fit into a broader journey.
The result was inconsistency.
Content would perform in some cases, but struggle in others.
This is where deeper keyword research starts to matter.
Not just identifying search terms, but understanding how those terms connect to intent, context, and the types of pages that tend to perform best.
When content is built around that level of insight, it becomes much easier for it to gain traction, and much easier to build on.
Best,
The SEOJet Team
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