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May 05, 2026

Meta Platforms is building a consumer version of the AI agent OpenClaw and a new agentic shopping tool, people familiar with the efforts said, as CEO Mark Zuckerberg pushes for products to deliver returns on the company’s huge artificial intelligence investments.

Meta is training the OpenClaw-inspired agent, internally called “Hatch,” with the goal of internal testing by the end of June, one of the people said. The aim is for Hatch, the name of which might change once it is launched, to be able to perform a range of tasks for people. As part of its training work, for example, Meta has built “sandboxed” web environments where the agent can be tested on simulations of real websites such as DoorDash, Etsy, Reddit, Yelp, and Outlook, the person said.

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Meta Is Building an AI Agent Called ‘Hatch’ and an Agentic Shopping Tool in Instagram

By Jyoti Mann

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