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How to Translate Complex Messages to Land with Any Audience
Featuring Sal Kimmich
May 20, 2026, 12:00 - 1:00 pm ET
Most experts are terrible at explaining what they do. Not because they do not know enough, but because they know too much. The jargon, the assumptions, the shorthand that makes perfect sense inside their field becomes a wall between them and every audience outside it.
Sal Kimmich writes and speaks about AI governance, semiconductor policy, and cybersecurity for a living. Their book Code, Chips and Control covers topics that could not sound less accessible: kernel-level security, hardware supply chains, hypervisors, space systems. It has been read by diplomats, policymakers, developers, and people who had never heard the word "kernel" before they picked it up. Getting there required learning three things that no technical training programme teaches: how to strip jargon without dumbing your idea down, how to find the story living inside any technical topic, and how to build a structure that lets a mixed audience follow you all the way to the end.
You will leave with a practical framework for taking your most complex idea and making it land with an audience that does not share your background, whether that is a boardroom, a conference stage, a podcast, or a book.
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