Digiday Daily

May 21, 2026

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OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances. The new options include a larger image and an optional call-to-action button that advertisers can personalize, according to mockups viewed by Digiday.

Execs are also introducing a dedicated e-commerce format that can be displayed in either portrait or landscape orientation and pulls in shopping data including price and customer reviews.

TOP STORY

Marketing on Platforms

OpenAI gives ChatGPT ads a visual upgrade

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

OTHER THINGS TO KNOW

Shifting sports rights to streamers has made regional and local sports that much more valuable because fragmentation makes it much harder for national buys alone to reach local fans effectively. Partner insights from DIRECTV Advertising.
Even with the biggest FIFA men’s World Cup in history rapidly approaching and modern sports fans continually demonstrating their digital savviness, the success of so many brands’ campaigns still relies on outdated strategies and technology. Partner insights from Sportradar.
Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions, but the latter has often been applied more narrowly. Partner insights from Seedtag.

MARKETING

The Creator Economy

Twitch tweaks monetization tools to try and help smaller creators build a following

Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first

The Business of AI

'Trust becomes the product': Marketers grapple with Google’s new suite of AI-powered ad agents

First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in […]

PARTNER INSIGHTS FROM ADJUST

By migrating measurement systems, organizations are unlocking better long-term outcomes

For many companies, migration becomes necessary when existing systems can no longer support the speed, complexity or coordination required across teams.

A MESSAGE FROM DIRECTV ADVERTISING

Welcome to the week-long metaphor for DirecTV

For one week in New York, the best of TV comes together in one place. Some call it the upfronts, but we know what they really are. It’s basically a metaphor for what DirecTV does every day.

Learn more

Retail Media Rewritten

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.

PARTNER INSIGHTS FROM PATHLABS

The new risk emerging for independent agencies

As retail media and programmatic spend surge, independent agencies are juggling more platforms, more data and more expectations. As a result, execution is becoming the biggest risk to performance and retention.