This issue of EMARKETER Chart of the Day is sponsored by DoorDash Ads. The best time to reach a customer is when they’re ready to buy, and that moment can happen anytime. Put your brand in front of high-intent shoppers at the point of purchase and turn real buying decisions into measurable sales. |
|
JUNE 15, 2026 |
|
|
|
|
|
|
|
|
Key stat: Overall CTV interactive ad engagement
fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from
BrightLine. | |
Beyond the chart: |
| |
|
Use this chart: Drop this into a CTV planning conversation to reset expectations on interactivity. Show clients that even gaming ads, the top-performing format, saw engagement fall 63%, and use it to push for measuring CTV on outcomes and attention rather than remote clicks alone. |
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
Was this email forwarded to you? Sign up here. |
|
We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality. | | | |
|
