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JUNE 15, 2026 |
Now that retail media has earned its place in the media mix, the next phase of growth is underway. Learn more about the biggest trends in retail media at this Cannes symposium featuring the brightest names in the industry. Request an invite now. |
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In the edition: |
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TOP STORY |
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This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026. |
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Brand safety is a set of practices and tools designed to prevent ads from appearing alongside content that could harm a brand's reputation. That includes content involving hate speech, violence, misinformation, adult material, and other categories broadly deemed inappropriate for advertising. The concept extends to programmatic environments, social media feeds, video platforms, and influencer content. |
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IN THE NEWS |
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Canada joins a global wave of social media limits for under-16 users. The Canadian government proposed the Safe Social Media Act on Wednesday, aiming to restrict users under 16 from holding social media accounts. |
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Reddit boasts full-funnel power for entertainment brands. Reddit is emerging as a highly effective, full-lifecycle platform for Media and Entertainment (M&E) brands. |
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Auto ad spending slips 32% as consumer costs climb. US automotive TV advertising is on the downswing as rising costs squeeze the auto industry. TV spend fell 32% YoY in May, dropping $50.4 million, per iSpot data reported by Mediapost. |
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INDUSTRY VIEWS |
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ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention. This article was contributed by Sensor Tower. | | |
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ANALYSIS |
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Retail strategy is getting more complex, but the customer journey isn’t necessarily getting better. As brands invest in new channels, emerging tech, and reimagined experiences, many are still falling short on the fundamentals that actually drive discovery, conversion, and loyalty. |
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From overengineered loyalty programs to overreliance on owned channels, the gap between what brands prioritize and what consumers value continues to widen. At the same time, newer opportunities like social commerce to AI-driven discovery are proving more impactful than many expected. |
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