|
JUNE 16, 2026 |
Now that retail media has earned its place in the media mix, the next phase of growth is underway. Learn more about the biggest trends in retail media at this Cannes symposium featuring the brightest names in the industry. Request an invite now.
| |
In this edition: |
| |
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
There’s no hard and fast rule for when to invest in new technologies, said David Cost, Chief Digital Officer at Rainbow Shops on a recent “ Reimagining Retail” episode. |
|
“We don’t know [when the right time is],” he said. "We take bets, and we try to take bets that have limited downside if we're wrong." |
|
Rainbow operates over 850 stores across the United States and US territories, selling affordable, size-inclusive clothing for women and kids primarily in urban and multiethnic neighborhoods. |
|
|
|
| | | |
|
IN THE NEWS |
|
Target bets on shoppable TV to shorten the path to purchase. The partnership with NBCUniversal can aid Target as it looks to get shoppers back to its stores and reassert itself as a style destination. |
|
| |
Walmart and Lowe’s boost experiential perks to drive loyalty. Loyalty programs are becoming more important for both acquiring and retaining customers, as well as a way to incentivize spending at a time of growing financial instability. |
|
| |
Pinterest taps Amazon to make social shopping more trustworthy, expand creator monetization. While we forecast Pinterest will reach 22.6 million US social buyers this year, only 11% of Gen Z digital shoppers have ever made a purchase there, per DHL. |
|
| | | |
|
ANALYSIS |
|
|
|
Media quality remains one of advertising's most elusive concepts, with buyers unable to agree on what it means or how to measure it, creating both challenges and opportunities in the programmatic marketplace. |
|
"Quality is like our industry's 'six-seven,'" said David Simon, chief revenue officer of Verve and president of Verve Marketplace, on a recent episode of "Behind the Numbers." "It genuinely is so subjective that doing the research was interesting because there were directly contradictory data points." |
|
|
|
| | | |
|
QUIZ |
|
True or false? A fifth of US consumers plan to spend more than $100 on Father’s Day gifts this year. |
|
| | | |
|
