Hi there,

Retail media has been reshaping how advertisers think about ecommerce for years, but the landscape is settling into something more defined. Amazon remains dominant, a small group of scaled networks is beginning to hold their own beneath it, and the rest of the field is falling further behind.

Our new analyst report, “Retail Media Ad Spending Forecast H1 2026,” looks at how this hierarchy is forming, what’s holding back emerging networks, and where advertisers should focus as growth concentrates at the top.