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JUNE 16, 2026 |
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Join us for a live webinar, taking place today, Tuesday, June 16 at 2pm ET, as we unpack the findings from new Adobe research and learn how and why leading CDPs are further becoming the critical bridge between your systems of engagement and system of record.
Register now. | |
In this edition: |
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TOP STORY |
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Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. |
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Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers. |
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IN THE NEWS |
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$22 billion Fox-Roku deal creates a FAST giant with 214M viewers worldwide. Fox Corporation announced a definitive agreement to acquire Roku in a $22 billion cash-and-stock deal. |
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DOJ approves Paramount-WBD merger, marking a new era for streaming. The Justice Department approved Paramount’s $111 billion acquisition of Warner Bros. Discovery, clearing the way for a mega-merger that will alter the media landscape for consumers and advertisers alike. |
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Brands may lose a key path to Gen Alpha as UK ban takes hold. The UK government confirmed a statutory ban on social media for children under 16 on Monday. The government plans to lay the first regulations by the end of 2026, with full enforcement in Spring 2027. |
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INDUSTRY VIEWS |
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Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into. This article was contributed by Verve. | | |
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ANALYSIS |
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Although the US economy is facing hard financial times due to rising gas prices and other headwinds, consumers expect to up their spending this summer, according to a Spring 2026 survey by Optimove Research. |
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Prices and discounting will be important factors for retailers to consider heading into the summer. Value retailers, especially, are watching how lower-income customers are adjusting to current conditions. Quality and brand remain top considerations for consumers. |
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QUIZ |
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True or false? Consumers find social media ads more annoying than podcast ads. |
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