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JUNE 16, 2026 |
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What percentage of current online betters currently own at least one type of cryptocurrency? |
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A) 34% B) 44% C) 54% D) 64% |
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MARKETING & ADVERTISING |
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Bank of America (BofA) is using its Sports with Us initiative to extend the value of its FIFA sponsorship beyond the tournament by creating tangible social impact programs tied to the World Cup. |
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BofA is expanding its Sports with Us program with a new global youth development initiative that teaches life skills, well-being, and financial literacy. By 2028, it aims to reach more than 10,000 people ages 11 to 24 from underserved communities across 14 countries, including the US. |
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DIGITAL PAYMENTS |
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Early Warning Services’ Zelle network will facilitate remittance payments to India later this year, per a press release. Zelle is also developing the ZelleUSD stablecoin to power remittances in other markets. |
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Zelle wants to disrupt a high volume industry. Remittance outflow from the US will crack $95.91 billion this year, per our forecast. India is the No. 1 destination for remittance inflow, making Zelle’s inaugural worldwide network extension a no brainer. |
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ARTIFICIAL INTELLIGENCE |
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Visa will enable payments on ChatGPT through its global card network and credentialing through an extension of Visa Intelligence Commerce, per a press release. |
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Visa also launched Agentic Directory to help merchants verify which agents can be trusted to complete transactions and help agents verify real merchants over dupe storefronts. |
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REPORT |
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As payments reach ubiquity and differentiation collapses, growth is shifting to digital wallets that influence, orchestrate, and embed commerce across the customer journey. Banks and providers that move first will shape the next era of consumer engagement. This report explores the three shifts reshaping the wallet landscape, from payment utilities to commerce enablers, orchestrators, and, ultimately, ambient commerce. |
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Key question: Where does growth come from after payments become a commodity, and how do wallets position themselves to capture it? |
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Key stat: Mobile wallets are reaching saturation, with 76.5% of US smartphone users expected to use them by 2029. Wallet providers instead must look for growth in influencing where consumers shop, their payment method choice, and purchase management. |
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(EMARKETER subscription required to read the full report) |
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CHART OF THE WEEK |
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Key stat: 42% of US banking customers don’t know the interest rate on their savings account, according to U.S. News & World Report. | | | |
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