Hi Adam,
The best events aren't just about the content on stage. They're about the people in the room. The practitioners and leaders who've been in your shoes, made the hard calls, and come out the other side with something worth sharing.
Crafted London on 17 September is shaping up to be exactly that.
Alongside our UserTesting team, we're bringing together some the world's most interesting voices in product, design, and research right now:
- Melinda Carbonell, Lead UX Researcher at Royal Caribbean Group, will share how her team scaled guest research 10x in a single year, embedding evidence into product and design workflows at a pace most teams would consider impossible.
- Ernest Hui, Head of Design at Cathay Pacific, on why design matters more, not less, in a world where anyone can generate ideas. When tools create possibility, it's human judgement that creates conviction.
- Ken Hughes, King of Customer Experience, on what genuine connection looks like when CX has evolved far beyond its service roots — and why it's now a core pillar of strategic success.
- Plus a cross-functional UserTesting customer panel bringing together leaders from across the industry to explore how AI is rewriting who makes decisions, how fast, and on what evidence (more to come here, watch this space!).
These are the conversations worth being in the room for.
