The EU Packaging and Packaging Waste Regulation (PPWR) is just around the corner. From 12 August 2026, it begins to apply across Europe, marking an important milestone in the transition to a more circular packaging economy. 

At IFCO, we've been building the infrastructure needed for this transition for more than 30 years. Today, our reusable packaging solutions already support over 1.9 billion reuse cycles annually across Europe, helping customers replace single-use packaging with a proven, scalable system. 

How do you maintain quality, hygiene, and operational efficiency when delivering meat products to restaurants, hotels, and commercial kitchens every day? For more than a decade, Swiss gastro specialist Mérat AG has relied on IFCO reusable packaging to streamline its fresh food logistics. Today, the company uses more than 200,000 IFCO RPCs annually, helping reduce waste, improve handling efficiency, and advance its sustainability ambitions.

Following successful implementations across fresh produce, eggs, and seasonal categories, Serbian retailer Gomex has expanded its partnership with IFCO into fresh meat. By introducing IFCO reusable meat packaging, Gomex is creating a more standardized and efficient supply chain, improving product protection, handling processes, and operational consistency across suppliers, distribution centers, and stores. 

Fresh produce deserves packaging designed to protect quality from field to shelf. Compared to single-use packaging, IFCO reusable crates help retailers, growers, and producers maintain freshness, improve handling efficiency, and support more sustainable supply chains. IFCO can help you transition to a smarter and more sustainable supply chain.