Dear Industry Colleagues,

 

In times of uncertainty, leadership is measured differently.

 

Not by quarterly results or business milestones, but by how organisations look after their people.

 

When routines are disrupted and the future feels uncertain, employees remember the leaders who put wellbeing first, embraced flexibility, and created workplaces founded on trust, empathy and resilience.

 

These are the stories that deserve to be recognised.

 

The Economic Times Human Capital Awards (ETHCA) MENA 2026 invites organisations across the region to showcase the people-first initiatives that have made a lasting impact.

 

Featured Award Categories :

 

1. Excellence in Employee Health & Wellbeing:

 

Recognising organisations that prioritise physical, mental and emotional wellbeing through comprehensive wellness initiatives.

 

2. Excellence in Flexible & Hybrid Work Models:

 

Honouring organisations that have successfully designed and implemented flexible working arrangements that balance business performance with employee needs.

 

Nomination Deadline Extended: 31 August, 2026

 

Nomination Fee: USD 799 per category

 

Because in challenging times, the greatest legacy an organisation leaves is how it cared for its people.

 

We look forward to celebrating your story at ETHCA MENA 2026 .

 

Kind Regards,

Team ETHRWorld Middle East