It’s been a rough year for the parent company of Snapchat, but things are looking up.
The Los Angeles-area company
on Monday reported better-than-expected revenue for its second quarter, sending its shares up some 10% in after-hours trading.
Snap reported quarterly revenue of $1.6 billion; analysts expected $1.54 billion. It recorded a net loss of 10 cents a share, slimmer than the 16 cents this time last year.
Wall Street expected Snap to tally average revenue of $3.16 on 487 million daily active users; the company flaunted an ARPU of $3.25 on 493 million DAUs.
Snap’s Q3 revenue outlook, at about $1.72 billion, also topped analyst estimates.
The company’s shares are down 38% year to date, and activist investor Irenic
is circling. So what gives?
In a statement, CEO Evan Spiegel pointed to “improving advertising performance” and “rapidly growing our direct revenue business,” plus the requisite “strengthen the core” talk that usually comes in the wake of layoffs—
about 1,000 of them, or 16% of its workforce, four months ago.
(Snap cut 530 staffers in 2024 and another 1,000 in 2022; today’s Snap is only a few hundred heads bigger than it was at the end of 2020.)
Fair enough, but expect Snap to embrace its newfound momentum with caution. Some of its recent revenue success was tied to the World Cup; that, of course, is now over. And while the company is spending on AI like everyone else, and
dabbling in wearable tech like everyone else, its greatest gains are coming from less spectacular stuff: product tweaks, bigger ad deals, and reining in costs.
—AN