Why attention is replacing reach
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Tue 4 August 2026
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Jarred Trembath to lead Influential

Publicis Groupe Africa has appointed Jarred Trembath to lead Influential...

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Why attention is replacing reach in media planning

SPHIWE MAWHAYI

Sphiwe Mawhayi, head of sales at Futuretech South Africa, argues that the advertising industry's reliance on reach is giving way to a new focus on attention... read
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