Hi there,

Retail media networks built commerce media into what it is today. But as delivery services, travel platforms, and financial institutions develop their own advertising offerings, the model that worked for retail isn’t enough. The channels copying retail media’s approach are finding that differentiation, not imitation, is what drives long-term growth.

Our new analyst report, “Commerce Media Spending Forecast 2026,” maps the full competitive landscape. See where the channel is heading, which sectors are positioned to win, and what advertisers should be watching now.

Best,
Sarah Marzano
Vice President and Principal Analyst
EMARKETER

Compliments of LiveRamp.