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AUGUST 6, 2026 |
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In this edition: |
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TOP STORY |
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Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. |
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EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. |
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Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
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IN THE NEWS |
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Disney’s streaming and sports business powers a strong FYQ3 result. Disney reported strong earnings on Wednesday, with steady growth across sectors, underscoring its long-standing status as an entertainment powerhouse. |
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Magnite leans on CTV gains with AI in a supporting role. Sell-side ad company Magnite delivered a strong second quarter despite a slight revenue miss, with overall gains climbing by double digits but missing analyst estimates of 13.3% YoY growth. |
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AppLovin wants to be ‘the’ AI ad platform. But so does everyone else. AppLovin’s Q2 earnings suggest its shift from gaming company to AI-powered ads platform may be hitting a snag. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition. |
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"We view the Summer Sale as an opportunity to innovate in the shopping experience, not just drive short-term sales," said Chris Gu, US country manager at AliExpress. "The goal was to show US shoppers that AliExpress delivers quality products at competitive prices through a shopping experience that's genuinely engaging." |
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QUIZ |
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What is the name of Valspar’s "mid-tone natural blue" 2027 Color of the Year? |
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A) Tide Shell B) Cottage Door C) Porcelain Cup D) Sun-Washed Shutter |
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