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AUGUST 6, 2026 |
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In this edition: |
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TOP STORY |
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As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers. |
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IN THE NEWS |
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Restaurant chains need sharper value, not just more promotions. Restaurants’ discount and promotion tactics aren’t delivering the lift they used to, recent earnings reports show. |
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Uber, DoorDash compete to become everyday shopping platforms. Uber and DoorDash are benefiting from strong delivery demand as the habit becomes more deeply embedded among consumers seeking convenience and instant gratification. |
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Kroger moves faster to monetize AI shopping. Kroger’s AI Shopping Assistant launched with advertising functionality enabled from the start, showing an accelerated effort to narrow the AI and retail media gap with its main rivals. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Video games attract smaller advertising investments than their audiences and positive attitudes towards the channel would suggest. This suggests brands aren’t fully aware of how much value players get from the games they play. |
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A full 83% of US households played on at least one video game device in the past 12 months, per a February YouGov and Entertainment Software Association (ESA) survey of US consumers. |
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QUIZ |
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True or False? Back-to-school shoppers are expected to increase their tech spending by 16% this year. |
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