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AUGUST 7, 2026 |
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In this edition: |
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TOP STORY |
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Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. |
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“Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” |
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The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI. |
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IN THE NEWS |
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Warner Bros. Discovery's Q2 declines make the Paramount deal look vital. Warner Bros. Discovery posted mixed Q2 earnings results on Thursday, with gains in streaming but notable ad revenue declines. |
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Roku’s record quarter reinforces its strength in the competitive CTV market. Roku’s Q2 net revenues hit a record high, beating analyst expectations as strong ad gains, subscriptions, and streaming hours boosted results. |
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The Trade Desk is feeling Amazon’s squeeze. The open-web demand-side platform (DSP) reported just 3% growth in Q2, down from 19% a year earlier, as a broader industry shift toward first-party data and walled gardens erodes its core business. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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The back-to-school season is gaining momentum for retailers in 2026. It’s worth $85.42 billion in US retail sales, according to EMARKETER. And the season keeps starting earlier as price-conscious families spread purchases out across the summer. This FAQ covers the season's timeframe, top categories, and channel preferences, and how marketers should position campaigns in 2026. |
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PODCAST |
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We discuss what’s driving the current surge in interest in health wearables, which metrics are reliable enough for clinical decision-making, and how AI is helping transform wearables into comprehensive digital health hubs. “Behind the Numbers” is made possible by Awin. | | |
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