|
AUGUST 7, 2026 |
|
In this edition: |
| | | | |
|
TOP STORY |
|
|
|
While higher-income households become more selective as they concentrate their retail spending on brands with a strong identity, on-trend products, and clear product stories. |
|
| | | |
|
IN THE NEWS |
|
Hotels make room for more kinds of stays. These moves allow hotel chains to cover more lodging occasions—like families needing multiple bedrooms, employees on monthlong assignments, and groups seeking private homes for business retreats. |
|
| |
Burger King outpaces a weak QSR market with 8.5% US same-store sales growth. Burger King’s growth stands out in a struggling restaurant environment where discounts are losing their pull. |
|
| |
Gibson’s 8,000-square-foot Miami store targets fans and musicians alike. Gibson Garage Miami shows how brands can use immersive brick-and-mortar experiences to deepen engagement with their story. |
|
| | | |
|
EMARKETER EVENTS |
|
Featured Event | On-Demand |
|
The New Rules of Brand Discovery: What AI Means for Marketers |
|
What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
|
|
|
Featured Event | September 15 | NYC |
|
The Future of Digital |
|
The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
|
| | | |
|
ANALYSIS |
|
|
|
A growing number of advertisers are finding success by targeting a moment traditional advertising ignores: the seconds immediately after a purchase is complete. Rather than interrupting consumers during their browsing journey, these brands are rethinking when and how to engage. |
|
"When you create first-party data with the buying mindset, with this capability of engagement, you have a really amazing opportunity to show up to a consumer and offer a reward or an acquisition event that's actually gonna feel like it's a gift post-checkout," said Callum Donnelly, senior vice president of strategic key accounts at Rokt, on a recent episode of "Behind the Numbers." |
|
| | | |
|
QUIZ |
|
What percentage of US consumers bought secondhand clothing or accessories in the last year? |
|
A) 12% B) 22% C) 32% D) 42% |
|
| | | |
|
