Morning, iza!
There’s something we’ve noticed about almost every studio reel of mine that goes viral:
I’m usually sitting there, looking very feminine in a fluffy dress, talking about very practical, strategic business stuff.
|
|
|
|
|
But don’t misunderstand: this isn’t about the fluffy dresses.
It’s about the contrast.
Feminine.
Business.
It’s something different.
Time and time again, we bump up against this truth:
If you want to build a recognizable brand, you need to be recognizable.
(Can’t do that if you’re blending in with everyone else.)
If you want to go viral, you need to be different.
It actually takes a lot of work to stand out like this.
To find something different to say.
But once you do that, you will be amazed at how quickly your content starts taking off.
Something to think about.
Warmly,
Maria
P.S. Here’s a hint: start sharing those secret opinions you have that you’re too scared to say out loud. That’ll do the trick. | | | | |
