Digiday Daily

August 27, 2026

The creator economy is officially trying to build its own ad stack.

It’s probably the most arresting signal that parts of the creator economy are starting to mirror the programmatic ad industry — at least at the infrastructure level.

Just look at LTK. The creator commerce platform this week rolled out its own AI-powered offering that allows marketers to structure campaigns, identify creators and recommend next steps.

TOP STORY

The Creator Economy

The case for and against the ‘programmatic-ification’ of the creator economy

Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.

OTHER THINGS TO KNOW

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MEDIA & PLATFORMS

Agency Culture

'Inside, most of them are dumpster fires': Confessions of a frustrated indie agency ad exec

From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.

Zero-click Future

In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers

Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.

PARTNER INSIGHTS FROM SHEERID

Why loyalty data is key to lifecycle marketing

Because shoppers only want brands to know them on their own terms, brands are rethinking loyalty as a lifecycle strategy grounded in trust, transparency and a clear value exchange that evolves with the customer over time.

PARTNER INSIGHTS FROM CONTENTFUL

How teams are embracing AI without losing the human touch

While AI is changing how work gets done, it’s not changing who does it just yet. The focus now is shifting from finding the perfect tech stack to prioritizing AI that works alongside marketers.

THE BUSINESS OF AI

Zero-click Future

The case for and against turning off Google crawlers

Google’s AI crawlers erode publisher traffic, but blocking them risks losing vital referrals and legal blowback.

Member exclusive

Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem