Hey Iza,

AI is so new, we still don’t have “best practices” for organizing our AI agents and workflows. 

There are two schools of thought when it comes to AI agents:

1. Give your agents “roles” like you would a person 

2. Give your agents single tasks or outcomes to chase

Which one is “best” depends on your own mental model for your work.

In this issue, we explore what agents are, how to set up your own, and offer some real examples that marketers are using to help inspire. Whether you assign them funny job titles or tell them to be responsible for a specific outcome, you’ll have plenty to get started.