​​Iza,

I run a ten million dollar business on Claude.

And I still won't let it touch these three things!

Not because it can't.

Because it shouldn't.

We're all trying to optimize our time right now.

Clone ourselves, be everywhere, automate the boring stuff, delegate the rest.

But there's a difference between what AI can do and what it should do. And this week I sat down and filmed the exact line I've drawn in my own business.

→ [WATCH IT HERE]

Inside, I walk you through:

• Why I won't build an AI avatar of myself for content - and the "authenticity famine" that's making human-made the most premium thing you can offer

• The one word that separates a promo email that converts from one that reads like everyone else's AI slop

• How I actually feed Claude enough context to write copy that sounds like me - stories, webinar notes, Slack threads

• The moment I noticed I'd started outsourcing my own decision-making to AI, even for things like "should I go to the gym or finish this task"

• The exact rule I now use before I ever open Claude for advice

If you use AI every day and it's started to feel like it's doing your thinking for you too - this one's for you.

→ [WATCH IT HERE]

Speak soon,

Darius

P.S. After you watch it, comment below the video and tell me: what's the one thing in your business or life you've decided AI doesn't get to touch? I'm reading every response - it might shape the next video.

Darius Lukas Pte. Ltd.
51 Lorong 21 Geylang, #04-03, Space 21 Singapore, Singapore 388466