Anker Innovations plans to put its corporate name front and center across its sprawling consumer electronics portfolio to gradually transition its familiar standalone brands such as Soundcore, Eufy, and Solix into product brands that also carry the Anker name. In addition to these coming branding changes, Anker unveiled a raft of new products for the holiday season led by MindBase, a locally powered AI hub designed to link the company's security, energy, cleaning, and audio products into a single autonomous-home ecosystem.

Retail sales in rebounded in August as consumers kept spending and the back-to-school season kicked in. Total retail sales rose 1.2% in August to $773.9 billion, compared to a revised 0.5% drop in July, and were up 6% year over year, according to the Commerce Department.

SunBrite has introduced a new bundle designed to fulfill any outdoor viewing needs with The Complete Outdoor Setup. The new offering includes a a SunBrite Solis full-sun or Veranda full-shade outdoor TV, outdoor-rated mount, protective cover and, in two bundles, a soundbar.

ENGWE has named former professional footballer Robin van Persie as a brand ambassador ahead of Car-Free Day. The Dutch striker, who played for Feyenoord, Arsenal and Manchester United, will be featured in ENGWE's "GOOD AS G.O.A.T" campaign. The campaign uses the sports term GOAT, or "Greatest of All Time," to connect van Persie's career with the company's focus on reliability and everyday mobility.

In a time when consumer focus is less on devices and more on the content those devices deliver, how have major consumer electronics retailers and e-tailers fared? Find out by purchasing the latest editions of TWICE's annual Retail Reports, produced in partnership with Senex, an industry research and analysis firm.
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