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SEPTEMBER 18, 2026 |
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Key stat: Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore. |
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Beyond the chart: |
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That traffic is not free. Temu parent PDD grew revenue 8.1% YoY in Q2 while net profit fell 12% and sales and marketing spending rose 9.2%, a sign the company is
buying its way back to scale as its tariff advantage erodes. |
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Use this chart: Drop this in your competitive review when someone argues tariffs permanently sidelined the China-founded marketplaces. Show leadership that Temu now pulls nearly double Shein's US traffic. Use it to pressure-test price-driven acquisition assumptions before you set holiday budgets against a rival that just added 48 million visitors. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them
to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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