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September 21, 2026 | SIGN UP
Sara Jerde For many large publishers, the court’s refusal to force a Google AdX breakup didn’t land as a shock, or even much of a defeat. In fact, it seems like the decision is mostly landing with a shrug. We broke down what is changing (what’s not) and where it might be headed. Separately, I hope you read our newsroom’s coverage where we put a spotlight on Google’s pay-per-value AI licensing program to some publishers. Of course, this comes as media businesses try to shore up ways to restore traffic losses in the post-Google era. Additional questions we’re asking:
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The biggest podcast audience isn't necessarily the most valuable one. According to a new report, tightly engaged, mid-sized shows can outperform celebrity podcasts, with advertisers on mid-sized podcasts seeing 22% lower CPA.
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