Hey Jzek,

keep seeing business owners fixate on trying to go viral.

They’ll jump on a random ‘red string theory’ trial reels that have absolutely nothing to do with their business, get 400,000 views and think they’ve cracked Instagram.

But let’s say that post drives 5,000 new followers.

And of those 5,000, about 100 are actually your ideal clients.

What was the point?

You’ve now got 4,900 people following you who aren’t interested in what you actually sell.

So when you go back to posting about your business, they don’t engage.

And if they don’t engage, Instagram has no reason to keep pushing that content to more people who COULD buy.

You’ve actually done more harm than good for your account.

I would MUCH rather have a post get 2,000 views from 2,000 ideal clients than 400,000 views from a load of randomers.

Because we’re not getting paid based on how many views our posts have.

We get paid based on how many people actually convert from them.

So stop trying to make content that everyone on Instagram will understand.

Make content that is ONLY understood by your ideal client.

We’re business owners first.

Not influencers.

Giulia x