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BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/13481/672964
DTSTAMP:20260722T183349Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/13481/672964?utm_campaign=commu
 nication_reminder_starting_now_registrants&utm_medium=calendar&utm_sou
 rce=brighttalk-transact
DTSTART:20260827T150000Z
DTEND:20260827T152054Z
SUMMARY:Live webcast: Beauty in Data: How Matas Group Scales Omnichann
 el Growth with a Business-Led CDP
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/1
 3481/672964?utm_campaign=communication_reminder_starting_now_registran
 ts&utm_medium=calendar&utm_source=brighttalk-transact\n\nPresenter: Id
 a Sofie Klee, Matas\n\nAs Scandinavia’s leading beauty retailer, Matas
  Group leverages a business-led CDP approach to transform customer dat
 a into a strategic commercial growth engine.\n\nBy centering their str
 ategy on Tealium, they have successfully scaled omnichannel personalis
 ation across multiple brands while balancing seamless customer experie
 nces with a robust retail media business. This session explores how Ma
 tas aligns organisational "ways of working" with technical execution t
 o stay competitive against emerging e-commerce giants.\n\nAttendees wi
 ll learn how unifying digital and physical touch points ensures releva
 nce and inspiration remain at the heart of the modern beauty journey.
 
SEQUENCE:1787842104
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